My motto: 

There maybe 50 shades of grey, but why not make a statement with colours and stand out?

In my world life is too short to not fully live it, enjoy it, be happy.

My designs make me happy and all I want is to make you part of it, to let you enjoy it too. 

I really love the fact that I am able to be creative, it makes my heart sing. The whole journey from getting inspired to the actual design is……the best!

Hi, I am Hélène van der Laag,

owner and creative force behind Art Studio Helene.

It took me a while to get where I am today, but now I am a proud self-taught designer. Since 2015 I run my own studio in Rijswijk, the Netherlands.

My style is colorful, bold, but always on trend and commercial.

It all started with an add that I saw from Textilice. Making patterns and Photoshop essentials were taught here.  

After that the surface pattern design ‘disease’ caught me. I spent a lot of time learning Photoshop and Illustrator and getting better at creating patterns.

Pattern Observer, Textile Design Lab, Bonnie Christine, Make Art that sells , FolioFocus from Rise, design and shine and several Spoonflower challenges helped me getting better and better.

And nowadays I am represented by Dutch Dazzle and collaborating with BBChum for shirts.



Insurance business where I had the best time figuring out what customers needed in order to have a 9+ experience . I listened to their do’s and don’ts and helped my collegues to implement new ways of working.

I studied Fashion & Styling at Marja van Riel in Rotterdam.

Webdesign is another way of being creative and at de Beeldfabriek in Rotterdam I learned all about it.

Then I also had to satisfy my interest in Interior design. I followed a part time education at Linnartz in Breda.

Add that to my love for language, the course in Journalism, writing for a women’s magazine and being a volunteer in media for Make a wish foundation.

All in all, I now have a package full of life experiences, skills and knowledge to be of value for my clients. 

My inspirators

From an early age I’ve known that I love beauty, I can be moved by it. It is one of the things that make my life on this earth worth while. And it’s everywhere if you have an eye for it, but nature is the best source. 

Nature inspires my in a big way. I never seize to be amazed by it. The colors and shapes, the way everything is connected and interacts, the coming and going of seasons…..Need I say more?

Nowadays I rent my own vegetable garden close to home. It’s 100m2 and I can do with it as I please. It is a great source of joy and I love to spend time there. And it is necessary to do so otherwise the weeds take over and all the insects eat my plants.

My garden


 Another great way to get inspired is art.

Museums are often visited by me. In my area there is Gemeentemuseum Den Haag and Voorlinden and they have lots of interesting exihibitions around the year. On vacation I try to include at least one museum.If there is none then simply walking around neighbourhoods, paying attention to small details is a fun way for me to spend my time.

And of this painting I am very proud!! African beauty, oil on canvas